The Undertow Music Collective began in 1996 as a group of friends sharing ideas and resources. We work closely with a select roster of artists we love, respect, and call our friends. Our goal is to create a friendly and productive environment for these artists to make music while keeping their integrity and artistic vision intact.
We opened our online merch store in 1998 to help our bands sell their music and shirts direct to fans. A few boxes of CDs and t-shirts stacked in the corner of a spare room has grown into a fu. We've been able to expand our store by offering great music and exclusive merchandise at the lowest possible prices with world-class customer service. We've shipped tens of thousands of orders to people all over the world in the last 20+ years.
We started Undertow Shows in 2008 when David Bazan embarked on his first living room tour. We've since expanded our shows to include some of our favorite artists and have coordinated thousands of successful shows.
Bob grew up in Nashville and got his start in the music business in 1991 working at the historic Hewgley’s Music Shop. In 1993, he stumbled into a job as tour manager for Uncle Tupelo through a friend’s recommendation and worked with the band until their final show in 1994. He continued as tour manager for Wilco during the recording and touring of their debut album in 1995. Needing a break from constant touring, he joined his friends at Undertow in 1996 to help create a DIY record label and artist management collective. Over the years, the management roster expanded to include The Bottle Rockets, Clap Your Hands Say Yeah, David Bazan, Marie/Lepanto, Overseas, Pedro The Lion and Will Johnson.
Jayne is a native of southern Illinois where she was involved in a number of musical and theatrical productions. She eventually moved to central Illinois to finalize her college career at Millikin University and emerged with a bachelor’s in Music Business. Starting out as an Undertow intern in 2014, she assisted on a number of projects before taking over the day-to-day management of our Living Room operations. In her spare time Jayne enjoys cooking, cat photos, and smashing the patriarchy.
Ward is a long-time friend who joined Undertow in 2016 after many years of running venues, tour management and production for festivals. He overseas mail order operations and touring logistics for our artists. We can’t decide if he’s a Ninja or a Jedi. Either way, we’re happy he’s here.
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